Vincent James

Music Education Advocate

Vincent James and his wife Joann are on a mission to help more children (and adults) reap the educational, therapeutic and social benefits of playing music. In 2015, they founded the national non-profit Keep Music Alive and two international music holidays: Teach Music Week (March) & Kids Music Day (October). Each year they now partner with 1,000+ music schools and stores every year to offer free lessons to new students and to hold special events that benefit kids playing music. Over two dozen celebrities and music brands support Keep Music Alive ranging from Casio to Remo and Jack Black to Julie Andrews. Year-round, Keep Music Alive also hosts dozens of Musical Instrument Petting Zoo events featuring guitars, ukuleles, keyboards and dozens of different types of percussion instruments for kids of all ages to interact with. These events are often referred to as a “please touch museum” for musical instruments. James and his wife are also authors of the “88 Ways Music” book series, featuring inspirational stories of how music impacted people’s lives, sometimes dramatically. 50% of all “88 Ways Music” proceeds are donated to music education and service non-profits. For more information on Keep Music Alive and “88 Ways Music” please visit www.KeepMusicAlive.org and www.88WaysMusic.com .